Before explaining what SMTP is and the reasons why your business should use it, there is one important sentence that I will like you to always bear in mind and that is Good SMTP implies efficient email marketing! Having said this, I can now tell you what SMTP is, what it does and its benefits.

What is SMTP?

SMTP is an essential aspect of email transfer process. SMTP is an abbreviated form of simple mail transfer protocol. It is a protocol with which emails are sent from one server to another or from one person to another. In other words, it comes handy in the transmission and distribution of email via the net from the sender to the recipient. It is an application layer based protocol that makes the sending and receiving of emails possible. The process of transferring emails from one person to another is similar to the process of sending mail from one person to another through the conventional post office. The function of this protocol in email transfer process is the same with the function of  a postmaster in the movement of mails from the sender’s post office to the recipient’s post office. If you understand the function of a postmaster in the conventional postoffice, you will not have any problem understanding the function of SMTP as well as its importance. Having explained what this protocol is, it is now time to tell you its benefits to your business.

What are the benefits of SMTP service to a business?

Bulk or mass mails can be sent through a number of ways and SMTP is one of such ways. If you are using emails in the doing of your business or you are into email marketing, you will understand the importance of bulk or mass mails. If you don’t know about it, you can read up articles on that. But one point that I should make here is that among the various methods of sending bulk emails, SMTP server service is one of the most affordable. It is not just reliable but also highly reliable. Implementing this email technology will not take you much money. Another reason why you should go for this protocol instead of other ones is because it simplifies the email sending process and also makes it more effective.

The strongest selling point of simple mail transfer protocol is that it helps you to know the status of your email. When you send an email to another person, you will want to know whether or not it reaches to the recipient. If emails are not delivered for any reason, this protocol will alert you. With this feature, you can tell how effective your email marketing is as you will be able to keep track of the number of emails that scale through and the number of failure delivery that you have.

You can see that this protocol is very important. It is left for you to go for it. However, when choosing a SMTP server, there are some important factors to take into consideration as there are a number of SMTPs available today.

The essential factors are:

  • Pricing
  • Ease of Use
  • Easy setup
  • Features
  • Rates of delivery and stats